Picture credit: Price of Piracy (thepriceofpiracy.org.au)
Australia has launched a three-month anti-piracy campaign led by Creative Content Australia (CCA) with strong backing from the country's media industry.
The campaign's goal is to educate consumers about the dangers of using illegal streaming sites and highlight the connection between piracy and cybercrime, such as identity theft and hacking.
HOYTS Group, in partnership with RMK and TOAB, created commercials and related materials for the initiative. The campaign also receives advertising support from major Australian media outlets.
For more details, visit Advanced Television.
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