India's IAMAI Applauds MIB’s New Anti‑Piracy Task Force to Boost India’s Creative Economy
- Oliver Walsh
- 6 days ago
- 1 min read
As reported by Storyboard18, the Internet and Mobile Association of India (IAMAI) has welcomed the Ministry of Information and Broadcasting’s (MIB) announcement to establish a dedicated anti‑piracy task force aimed at curbing the surging menace of online piracy. IAMAI’s Digital Entertainment Committee (DEC) called the move both timely and necessary for safeguarding the nation's creative sector.
The Cinematograph Amendment Act 2023 has already equipped authorities with stronger tools to tackle illicit digital recordings and transmissions. And the urgency of action is underscored by last year’s Rob Report, a joint initiative by EY and IAMAI, which revealed the Indian entertainment industry loses approximately ₹22,400 crore annually to online piracy, with 51% of consumers resorting to pirated content.
Kiran Mani, CEO of JioStar and Chair of IAMAI’s DEC, emphasised the significance of the industry contributing directly to the task force’s strategy:
“IAMAI’s participation... ensures industry expertise is channelled into decisive measures that safeguard our creative economy and fuel long‑term growth... creators have the confidence to bring more stories to audiences everywhere.”
Deepit Purkayastha, Co‑founder and CEO of Inshorts and Co‑Chair of the DEC, echoed the sentiment, remarking:
“Piracy is one of the biggest hurdles for our industry. This task force is a chance... to work hand in hand with the government and the wider ecosystem to find solutions that really work.”
Read more:
Comments